Varela Hermanos Future

Varela Hermanos is focused on producing the world’s #1 aged rum, Ron Abuelo. Toward that end, Varela Hermanos remains committed to their heritage, traditions, and quality. Additionally, the company is investing in new technology and facilities, expanding family-owned sugar cane plantations, and supporting the local community.

Acting as proud ambassadors of Panamá, they aim to introduce people throughout the world to both their beloved home country as well as the fine rums by Ron Abuelo.

As the third-generation, Luis J. Varela Jr. explains, “From very early days, the Varela family has been known for its commitment to exceptional quality. The aged rum category allows us to best express our craftsmanship, and as more and more consumers try Ron Abuelo, we know they will recognize our superior taste, smoothness and complexity. That is the best compliment we could receive.”.